Assignment
Read the PDF article about Google (file attached) and answer the following questions:
1. Identify the similarities and differences between the leadership and organizational culture of Google and SAS Institute.
2. What are the common themes that run across numerous products and services that Google offers?
3. What are the core competencies of Google?
4. What are the major threats that Google might face over the next five years? Identify some of the most formidable competitors of Google.
5. Recommend some strategies for further enhancing Google's market value. Should Google diversify into any new business? Justify your answer with examples.