Assignment
Introduction
Case Study Assignment 4
The case study assignment for Module 4 draws on the following textbook case:
Introduction
Case 7: "Coach Inc. in 2012: Its Strategy in the ‘Accessible' Luxury Goods Market", by John E. Gamble and Ronald W. Eastburn, C73-C83
Read Case 7 in the textbook, and then respond to the case questions given below. (See "A Guide to Case Analysis" for further guidance on written case analysis.)
In addition to using the Coach Inc. case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's Web site, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Appendix: A Note about Documentation).
1. What strategy has Coach used to grow its business?
2. What are the challenges Coach is facing? How should it prepare to face these challenges? Explain.
3. Examine the financial results of the company and calculate various ratios. Based on those ratios what is your assessment of the company's performance?
4. Which ones of the five generic strategies has Coach used to differentiate itself? Will this strategy work as it moves to becoming more of a global company?