1. With reference to the buyer decision process for new products? - discuss the various stages in the adoption process .
- provide an example of each stage referring to a purchase you have made.
2. With regard to organizational culture what type of organizational culture does Whole Foods have? With regard to Zappos, which type of organizational culture does Zappos have and why do you say this?
3. What are the core charisteristics of the process we call globalization?