1. Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy.
(a) What are the considerations in this decision?
(b) Support your position with facts and examples.
2. Give a a description and an example of a good and a service that exhibit these seasonal demand patterns:
Annual
Monthly
Weekly
Daily