Assignment
Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using an electronic database search.
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
1. What is the thesis (main idea) of the article?
2. Why is (are) the author(s) writing about the topic?
3. What facts are presented?
4. How does it relate to the other readings (especially the text) on the topic?
5. What are the conclusions and recommendations?
6. Critique the article.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.