Assignment
The Research Topic is: To Investigate consumer brand behavior in terms of exposure sales promotion campaigns.
I need from you to:
1. Identify Problem and significance of the project.
(The problem that the project will address and its significance has been thoroughly researched and has been well articulated.)
2. Preliminary Literature Review & other evidence: Summary of at least 2 scholarly articles is included that is relevant to the topic. Each summary is at least half a page long.
3. Defining the research question(s)
The objectives follow logically from the questions and are clearly stated.
This assignment should not be longer than 2 and half pages
The project concept will talk about
1. Brand Switching
2. Promotion Mix and Brand Switching
3. Promotion Mix and Brand Switching Behaviour
4. Elements of promotional Mix
5. Sale promotion techniques
6. Developing the sales promotion program
7. Evaluating sales promotion effectiveness
8. Problems of sales promotion
9. Liability and limits of sales promotion.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.