Discussion Post: Electronic Marketing and Selling
As a member of the Allied Sanitation Company (ASC) executive team considering producing, marketing, and distributing its sanitation product to the global community, there is a faction on the team that wants to market this product through e-commerce rather than through traditional sales channels in order to keep sales costs low. What are the challenges the organization will face when electronically marketing and selling this product outside of the United States? What are some of the issues the team needs to be aware of before launching this product for sale electronically? Provide a summary of the issues ASC must analyze prior to entering the global market through electronic means.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.
Resource
Textbook (Wild, J. J., & K.L. Wild (2015). International Business: The Challenges of Globalization. (8th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0-13-386793-0). Cite any other sources you are using.