Homework: Ethical and Socially Responsible Marketing Analysis
Select a company that you find interesting for purposes of this homework. (AMAZON)
Read "Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making" from the University Library.
Write a 350 to 575 words analysis and evaluation of your selected company's effectiveness in the following areas:
1. Distinguish between social responsibility, ethical, and legal issues and their effect on the company's marketing.
2. Relate the triple bottom line to the company's sustainability.
3. Analyze consumer influence on ethical behavior and the company's marketing.
4. Assess the value of communicating the company's ethical behavior to the public.
5. Conclude how ethical issues influence legal issues in the company's marketing.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.