What are the challenges associated with apple decision


Assignment:

Review Apple Unveils New iPhone X to Fend Off Growing Competition Larger display, facial recognition and a price starting at $999 By  Tripp Mickle and response below:

Why some experts may believe that Apple failed to capitalize properly on iphone's 10th anniversary?

What are the challenges associated with Apple's decision to unveil three phones?

How would you have your team develop and unveil phones differently in 2017 if you were the CEO of Apple?

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Marketing Management: What are the challenges associated with apple decision
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