What are the benefits associated with particular marketing, Operation Management

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What are the benefits associated with particular marketing

Would greatly help if I could help with the following research questions:

In December 2013, Beyonce released a new album (Beyonce) solely on iTunes with no advance notice, announcing its release with one pst of a short Instagram video. Twitter reported 1.2 million tweets within twelve hours. What are the benefits associated with particular marketing strategy? What are the downsides?

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