Discussion Post: Marketing Strategy
Background Information
Welcome to the discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 600 words.
Discussions should always be completed prior to "class." If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?
• Watch Ted Talk ideo: "Your strategy needs a strategy" by Martin Reeves.
• Review Pepsico's Responsible Marketing website.
• Research the strategy of your company.
What are the benefits and detriments of strategy? How different is Pepsico's marketing strategy from your company's?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.