Discussion Post: Marketing in Global Environment
What Does a CMO Do?
In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation.
Do some research on the CMO role and read about a few of the top CMOs in Fortune 500 companies. Then report on your research by responding to the prompts below:
a) Describe in your own words the key duties and responsibilities of a CMO in today's job market.
b) Select one successful CMO from a Fortune 500 company and explain what you found impressive about that person's approach to the CMO role.
Read about which CMOs you choose. Here are a couple of resources for you to consider.
How To Become a Chief Marketing Officer (CMO): 26 Must-Have Traits by Sam Saltis.
The World's Most Influential CMOs 2018 by Jenny Rooney.
You all have access to the Wall Street Journal via BlackBoard. Be sure and sign up for that if you have not already done so. I want to bring you attention to the "CMO Today" section, which can be found under the Business / CSuite tab. There is a lot of good content there.
Below you will find a recent article that says that CMOs are more optimistic and out of step with other CSuite executives when it comes to the economic recovery from the impacts of Covid-19. What do you think? What sort of a recovery are we in for, and how will that impact Marketing?
Article: CMO Spend Survey: CMOs at Odds With C-Suite Colleagues Over COVID-19 Recovery by Kelly Blum.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.