Discussion Post
• Are there particular types of innovation activities for which large firms are likely to outperform small firms? Are there types for which small firms are likely to outperform large firms?
• What are some of the advantages and disadvantages of having formalized procedures for improving the effectiveness or efficiency of innovation?
Homework
Length: 5 pages.
Throughout this course you have worked on various components of your marketing plan. Now it's time to put it all together and finalize your plan, as you know it today. Submit your completed marketing plan. Your marketing plan should include the following:
a) Marketing objectives and how they meet business goals
b) Marketing framework
c) Customer segmentation - current, potential, and competitor's
d) Differentiation of your business
e) Marketing dashboard
f) Graphics
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.