Some people think that a product should be considered "new" only if it is completely new to the market and has never existed before. Describe or give examples of other types of new products.
Android Wear is a new category of wearable computing devices that link to Android smartphones. How quickly do you think this product will diffuse among the U.S. population? Describe the types of people that Page 399 you expect will be in each of the diffusion of innovation stages.
What are the advantages and disadvantages for companies that are the first to introduce products that create new markets?
Identify and describe the ways that companies generate new product ideas. Which of these ways involve the customer? How can firms assess the value of the ideas that customers generate?
Describe an example of a new product or service that is targeted at the college-student market. Using the concept-testing discussion in the chapter, describe how you would conduct a concept test for this product or service.
Using the same product or service you used in question 5, use the diffusion of innovation theory to assess how quickly it will diffuse based on its relative advantage, compatibility, observability, complexity, and trialability.
How does the Internet help companies gain customer input on their existing and new products?