1. Do you think mobile or online retail marketing will eventually drive the lack of need for brick and mortar locations?
2. Do you think company advertisements that are environmentally conscious is an effective marketing strategy? When would an institutional advertisement not work well for the company?
3. What are good suggestions for marketers to keep the final product cost as low as possible when relying on distribution channels to make the product available for the end consumer?
4. What are your thoughts on media richness and self disclosure in terms of influencing consumer behavior?