Problem 1: In light of 21st century advances in marketing techniques and tools (such as neuromarketing (the use of research on the human brain to enhance marketing) and digital marketing (the use of data science, and analytics for marketing), what are some of the ethical issues that we are faced with today? Which ethical principles as listed above could be violated? (Hint: Consumer privacy and autonomy are two obvious areas of concern).
Problem 2: Identify these issues and discuss them with the help of real world/public examples.
Problem 3: Suggest ways forward so as to mitigate such issues. Try to find real world examples and precedents to support your answers.
References:
- Neuromarketing - What you need to know (article)
- Neuromarketing (video)
- Digital + Neuromarketing (video)