Discuss role of research on sales and customer satisfaction


Problem 1: In your view, what is the role of "research" (of factual information) on sales and customer satisfaction?

Problem 2: What is the role of "shopping assistants" in mitigating consumer-decision fatigue?

Problem 3: Consider Amazon's recommendation system along its evolution. What limitations exist to a purely AI-based recommendation?

Problem 4: Beyond the article content, what is your general opinion about the potential impact of the cited digital retailing mistakes?

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Marketing Management: Discuss role of research on sales and customer satisfaction
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