Your test will comprise 3 questions from the general topics listed below. You can answer any 2 of the 3 questions. It is recommended that yot study and be prepared to answer all of these.
Q. What are the 4 P's and their importance
Q. Micro-environmental factors.
Q. Macro-environmental factors.
Q. Importance of Marketing
Q. Consumer Decision-making Process. Q. Product Life Cycle (PLC).
Q. Pricing - and the various objectives of price setting, including skimming and penetration pricing
Q. Ethics and Corporate Social Responsibility.
Q. Product differentiation and competitive advantage.
Q. Target Markets and Segmentation
Q. Packaging and labelling.
Q. Business Market classifications.
Q. New Product Adoption Process.
Note: For each question be sure to be able to include real life examples as discussed in lectures and your textbook The expectation is that you will require a one to one and a half page response to give a comprehensive answer.