Question:
The combination of network externality returns to market share and technological utility influence the level of market share at which point one technology will dominate another. For some industries, the full network externality benefits are attained at a minority market share level. In these industries, multiple designs are likely to coexist.
Respond to the following:
What are some of the ways a firm can try to increase the overall value of its technology and its likelihood of becoming the dominant design?
Give an example in your answer.