Question:
The optimal timing of entry is a function of several factors, including the margin of advantage offered by the new innovation, the state of enabling technologies and complements, the state of customer expectations, the threat of competitive entry, whether the industry faces increasing returns, and a firm''s resources.
Respond to the following:
What are some advantages of entering a market early?
Are there any disadvantages to entering a market late?
Give an example to explain your answers