1. What are the three phases of CRM? Give real life examples of how a company that you do business with has done each of these in your customer experience. Which of these three is the most difficult to accomplish, and why do you think that is so?
2. What are some challenges/risks in managing suppliers? Discuss some effective ways of managing these challenges.
3. Provide a real-world example of a transactional or collaborative supplier relationship. Discuss its effectiveness and appropriateness.