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What are similarities and differences in products

Advertising HW: KFC Global brand website assignment

Individually, select a global brand that has localized country websites (Use KFC in this case)

Visit 4 websites of different countries of your brand

Observe and compare-What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?

Explain why the brand has to or ought to standardize and localize what elements Please use the keywords from the attached powerpoint to explain in the paper

Write a two-page report - 1.5 spacing

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Marketing Management: What are similarities and differences in products

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