Discussion Post I: Accounting for leaders
For this discussion board post I would like you to explore what types of accounting certification exist. In particular research the Certified Public Accountant (CPA) and Certified Management Accountant (CMA) certification. What is the difference between the two? Which one is more applicable to Managerial Accounting? Which one is more applicable to Financial Accounting? In your post discuss each of these certifications.
Discussion Post II: Marketing Strategies
What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others' assumptions.