What are key forces in the general and industry


1. What are key forces in the general and industry environments that affect LVMH's choice of strategy?

2. What is LVMH’s corporate-level strategy? How does their corporate strategy influence the performance of Louis Vuitton? How does Louis Vuitton's performance compare to that of its competitors?

3. What are the challenges facing Louis Vuitton?

4. What are the options available to Louis Vuitton? As a senior manager at Louis Vuiton, what option would you recommend Louis Vuitton adopt?

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