Marketing
Read the "Marketing Strategy" section of the Hillside Veterinary Clinic marketing plan. Answer and discuss the following in your initial post:
1- Whater are Hillside's advertising objectives?
2- What types of advertising and media are being proposed?
3-What type of copy thrust is recommended? Why?
4- What sales promotion activities are being planned?
In your reply posts, in addition to discussing the topics in the initial posts, discuss the following:
1-Why are the types of advertising and media are being used and not others? What suggestions do you have to make their advertising and media buys better?
2- What are their goals of sales promotion? What would you change?
3- You are their new advertising director, how do you recommend they move forward in their marketing campaigns?
Refer the article and answer the questions above
Hillside Veterinary Clinic
Marketing Plan
This plan was developed by Brian Hardy for Dr. Kelly Hardy and Hillside Veterinary Clinic. Brian Hardy is
Dr. Hardy’s nephew and a student majoring in marketing.