What are common types of buyer resistance that might surface


Discussion Post: Customer Objections

Overview

Negotiating potential buyer concerns takes finesse and forethought. In this discussion, you will anticipate resistance you may encounter in the context of your own sales presentation.

Instructions

What are common types of buyer resistance that might surface in a presentation? What buyer resistance do you feel could hinder the ability to close the sales for your final presentation? What specific strategies for negotiating buyer resistance will you implement?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What are common types of buyer resistance that might surface
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