What are Amazon’s current markets/business lines?
If you distill the Amazon case down to its basic elements, what is the ultimate business model that CEO Jeff Bezos is following?
The chart at the end of the case shows an alarming trend regarding Amazon’s operating expense:
What is the chief underlying cause as stated in the case?
Left unchecked, is this a sustainable business model?
What steps/questions need to be addressed at Amazon to ‘right the strategy’?