MARKETING DISCUSSION QUESTION
Answer each DQ in 200 words each,be very detailed! Put sources or references UNDER each answer! The highlighted RED u see, place it back with the question so it wont be confusing!
Part 1: Why We Buy
Let's become better acquainted before we jump into our discussion forum. Please respond to Question A before sharing your thoughts on Question B.
Question A
Tell us about yourself so you can meet and greet fellow Grantham University students within your course.
Include what you believe to be your current knowledge level of this course topic and what you hope to learn before the course is over. How do you intend to apply the knowledge you will gain from this course?
Question B
You will use EBSCOhost to find two articles describing firms' product strategy. When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.
In your initial post...Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
Follow up posts...After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Part 2: Positioning Your Product
Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort. Explain the reason for positioning and repositioning products.
In your initial post...Cite and summarize a scholarly article pertaining to marketing management as your basis for your reasoning. Be sure to cite your article.
Follow up posts...After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Part 3: Branding Strategies
How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?
In your initial post...Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.
Follow up posts...After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Part 4: Effective Marketing
For this discussion forum, pretend that you work for a marketing firm. Knowing that effective marketing is of increasing importance in today's competitive environment, how would you advise your firm to more effectively market to organizations? Describe for us your firm, products, competition, and the organizations to which you will be appealing. As you make your case, back up your argument by citing at least one scholarly article pertaining to marketing management.
Follow up posts...After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses? What advice or tips would you offer your peers, to help them be more effective? What topics from the textbook did your peers include in their posts?
Part 5: Channel Distribution
What are the various types and functions of marketing intermediaries? Which are more important for large businesses and why? Which are more important for the small business and why? How could additional marketing channel options help you better serve your target market?
In your initial post...Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.
Follow up posts...After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Part 6: Communicating
Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing.
In your initial post...Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy and define at least two advantages and two risks to using social media to sell computers to business customers.
Follow up posts... After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Part 7: Marketing Reliability
Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.
In your initial post...Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.
Follow up posts...After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Part 8: Evaluation
Describe your experience with the building of your marketing plan.
In your initial post...Describe what have you learned from this experience? How will the experience prepare you for your future in the business world? Explain.
Follow up posts... After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.