Assignment
Activity 1: Design Your Advertising Campaign
Using the information learned, design an advertising campaign for a new line of product or service for your company.
Some additional starting points include:
1. The 8 Steps of an Advertising Campaign
2. How to Design an Advertising Campaign
The campaign should be specific to the company and product/service, be based on the brand, be realistic and achievable for the company, financially responsible, and include at least 5 different modes of reaching the intended audience.
Read this article before you go too far - Promotional Campaign vs Advertising.
Activity 2: Case Studies on Play-Doh and Lego
Read the case studies on Play-Doh and Lego. Analyze their social media use in advertising. Write a short report (2-3 pages long) explaining:
Focus on:
1. What does each company do? What products are they marketing and advertising?
2. What are their advertising strategies?
3. How is social media used to enhance their presence and connection to the customer?
4. How do they use technology?
5. What are the effects?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.