Well Point Company and its Key Competitors:
Project instructions:
Question to be answered: Who are the key competitors (both multinational and local) for WellPoint Company in each of the countries (Brazil and Canada) and how competitive is the industry in each country (overall competitiveness: high, low, medium, with explanation).The objective is to decide between the countries of Brazil and Canada which one is the better opportunity for the WellPoint Company, based on the opportunity/risk assessment of the two countries. Based upon research and analysis, recommend the one country you believe is the better option for WellPoint company. Provide sound and defensible reasons for your decision based upon your research and supported by appropriate data.