1. Here is the article that I mentioned in the class today... the voice of millennials from all over the world- what do they want from work? what are your thoughts on this interesting research?
https://hbr.org/2015/02/what-millennials-want-from-work-charted-across-the-world
2. We just completed one live focus group session. Now, you have a better idea of what focus group does, what purpose it serves.
Here is Dan Ariely (well known behavioral economist/psychologist and amazing presenter) and his thoughts on "focus group"... what do you think?
https://vimeo.com/63237967
3. Here is Seth Godin, and his interesting and fun talk on "broken things" .. given your product development project, what is broken? what are you fixing?
https://www.youtube.com/watch?v=4rF0JwB8nbA
4. We talked about hierarchy of needs today... qualifiers (instant needs), activity-based, context-based, and common needs (it is common for everyone)... Common need is the human-centric one. Once you tap into that need, people recognize that (though they were not aware that they needed it).
Here is Spark and how IDEO (design company) advertise it. what do you think about these four levels of needs, especially the "common" need that this app targeting?
https://www.youtube.com/watch?v=D6_GGUHq4MU