Subject: Strategic Human Resource Managment
WBD Enterprises is a web design company that is competing on a global basis. The company has 40 employees, including two who specialize in marketing the company’s web design services. This niche is highly competitive with many global operators.
WBD Enterprises prides itself on its innovative designs and state-of-the-art technology. They are especially successful in attracting highly creative people who appreciate the opportunity to work with such an innovative company.
The CEO is conscious that innovation is the basis of their differentiation and is concerned that the company will lose its competitive advantage if it does not continue to develop new ideas and approaches. The CEO has decided that the best way forward is to develop WBD Enterprises as a learning organisation.
Please respond to each of the following questions in relation to the above case:
(a) What do you understand by the concept of the “learning organisation”?
(b) What strategies should the CEO implement to develop WBD Enterprises as a learning organisation?
(c) What difficulties do you think the CEO will encounter in trying to establish a learning organisation culture in WBD Enterprises?
This question is more general, no specific market is given by the instructor,
Please answer this question in details based on the information given above,