Ways to revolutionize the market


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Create a 300-word post (thread) in response to the presented case study. All posts should incorporate research and should be formatted in APA style.

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Read the case study presented in the DB forum and consider the questions at the end. Research sources in support of your answers; a minimum number of sources is not required, but they should be scholarly and can include the Bible. Then, compose a post in APA format which addresses those questions and incorporates your research. Be sure to include a works cited list at the end of your composition (this list is not included in word-count requirements). The purpose of this research criterion is to encourage you to contribute academic content to the course; therefore, failure to do so will result in a substantial deduction to your grade. First person voice is allowed, but your writing otherwise should be as professional as possible: it should be free of spelling, punctuation, and grammar errors.

Case study: Frederick is a student at Central Fictional State University (CFSU), and he has a great idea for a new business invention. This invention and the business that Frederick plans to found based upon this great invention will absolutely revolutionize the market and will make Frederick very rich. Frederick decides to share his idea with a few of his professors, and he even uses the idea in a research project for one of his classes. Frederick is a new Christian, but his professors at CFSU are not Christians.

While Frederick is at home over summer break, he discovers, much to his dismay, that his professors have stolen his idea and have opened a business marketing his new invention. Upon making this discovering, Frederick immediately seeks the advice of the local lawyer who has a reputation for being a "scorched-earth" litigator. Needless to say, this Rambo, "take-no-prisoners" lawyer is not a Christian. He advises Frederick that he should sue the professors "for everything they've got."

Assume Frederick comes to you for advice from a Christian perspective. He knows that the Bible says something about "love your neighbor" and "turn the other check" and "do not resist an evil-doer," but he is just not sure how to make sense of all of this. What is your answer to Frederick?

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Marketing Management: Ways to revolutionize the market
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