Was the decision to downplay the introduction of windows 10


Case- Microsoft Launches Windows 10 Without the Usual Hype

Discussion Questions-

1. What do you believe the trends suggest regarding Microsoft's future market share in the OS arena?

2. Do you consider Windows to be an effective user interface? Why or why not?

3. Do you think there is evidence that Microsoft understands the market it serves?

4. Was the decision to downplay the introduction of Windows 10 wise? What would you have recommended?

5. How would you reposition Microsoft and Windows 10 for the future?

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Case Study: Was the decision to downplay the introduction of windows 10
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