Assignment:
READ THEN ANSWER: (don't answer in a Q/A format, but in short paragraphs format with references to the articles/ don't go over 400 words maximum)
War on Christmas an Atheist's Perspective
One Jew's Take on the War on Christmas
Not all Christians believe there is a ‘War on Christmas'
Where To Say‘Merry Christmas' vs. ‘Happy Holidays'
The Battle Of Merry Christmas Vs. Happy Holiday (Business Edition - with data!)
Snopes: A History of the War on Christmas
People are Very Confused by Starbucks' New Holiday Cups
Starbucks Press Release About This Year's Cup
Starbucks Is Criticized for Its Holiday Cups. Yes, Again
What are YOUR own thoughts on this topic? What if you handled PR for a company or organization that had the opposite opinion? Could you deliver their message and leave your own opinion at home?
How would you respond to the criticism of this year's Starbucks cups? Do you think the socio-economic profile (demographics) of Starbucks customers matches those who are complaining?
If you got to make the decision for a New England-based business, what would your communication strategy be? Would you go with "Merry Christmas," "Happy Holidays," or something else? What's the strategic reason for your decision? Does your choice for the business differ from the choice you personally follow?