Question: 1. Visit the UPS website and make a list of all the third- party supply chain and logistics UPS offers, and briefly describe each service.
2. Why are companies like K2, Ticketprinting.com, and Haydel's willing to pay UPS to manage their shipments rather than doing in themselves ?
3. Why does n't K2 use a UPS package car, as Haydel's does ?
4. UPS recently purchased a company called Coyote Logistics for 1.8 Billion. Research the acquisition and explain why one logistics company would buy another in other words, what did UPS get out of the deal ?
5. Why has Mabel's Labels been so successful selling exclusively online?
6. Can Mabel's Labels maintain its competitive advantage when selling through retail stores? How can it reduce the threat of the other competitors entering the write- on label market ?
7. Should Mabel's Labels be concerned about write away ! labels cannibalizing its online products? Should it continue to sell a different product in stores and online ?
8. Channel Conflict does not appear to be an issue yet, provided Walmart is able to sell at a retail price lower than Mabel's online prices. What steps does Mabel's Labels need to take to prevent channel conflict once it starts to sell through other retail chains ?
9. Mabel's Labels' Website was very focused on moms, its target market. Now product are available in retail stores, should it consider targeting other segments that might have different uses for write-on labels ?
10. Discuss ways in which other companies can use Google's innovativeness to build their own brands and generate sales.
11. How could Google use its innovativeness to succeed in the growing field of mobile marketing ?
12. Is there a limit to how big Google's product portfolio can grow ? Explain.
13. Will Google be successful in markets where it does not dominate, such as social networks and app/ entertainment stores ? Why or why not ?
14. Does IKEA have truly global strategy, or just a series of regional strategies? Explain.
15. Discuss IKEA's global strategy in terms of the five global product and communications strategies.
16. If IKEA can sell a sofa in China for 160 dollars, why doesn't it sell the product at that low price in all its markets ?
17. Can competitors easily duplicate IKEA's strategy? why or why not ?
18. Should IKEA expand more rapidly than 20 to 25 stores per year ? Explain.