Question 1 - Describe the criteria that should be used for evaluating fieldworkers. If you were prioritizing these criteria to aid in your selection process, which three criteria would you consider most important, and why?
Question 2 - You have been asked to conduct personal interviews with 25 members of a college class about their experience while completing the class. Write the interviewer instructions they should be given.
Question 3 - Visit the Marketing Research Association website www.mra-net.org, and examine the ethical codes relating to data collection. Write an essay describing the three ethical code elements relating to data collection that you think are the most important, and illustrate why you believe they are the most important with an example of each.
Reference - Malhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Questions based off chapters 13 and 14 of the text book.