1. Vision Airlines utilized a Market Development strategy when adding more than 40 new cities to its flight destination portfolio. A Market Development strategy is when present products or services are introduced into a new geographic area.
2. J.C. Penny utilized a Retrenchment strategy when it closed many of its stores, outlets, call centers, and catalog business. A Retrenchment strategy is when there is regrouping through cost and asset reduction to reverse declining sales and profit.
3. Citigroup utilized a Divestiture strategy when it sold its EMI Group Ltd. Music company. A Divestiture strategy is when a division or part of an organization is sold.
4. Nestle S.A. utilized an Unrelated Diversification strategy when it acquired CM&D Pharma Ltd. in order to sell foods that target diseases. An Unrelated Diversification strategy is when new, unrelated products or services are added.
5. Caterpillar utilized a Horizontal Integration strategy when it acquired Bucyrus International, another mining equipment maker. A Horizontal Integration strategy is a company seeks ownership or increased control over competitors.
6. Limited Brands utilized a Market Development strategy when it opened its first Victoria’s Secret in Canada. A Market Development strategy is when present products or services are introduced into a new geographic area.
7. Wal-mart utilized a Market Penetration strategy when they opened 40 new supercenters in Canada. A Market Penetration strategy is when there is a seeking of increased market share for present products or services in present markets through greater marketing efforts.