Problem: Jeremy Shepherd is the founder of PearlParadise.com in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep coming back. However, Shepherd is uncertain as tomer retention techniques he shouted cute strong foundation for repeat business corn's website has the software capa customer interaction.
Question 1 What customer loyalty techniques would you recommend to Shepherd?
Question 2 What information would collect be appropriate to collect about customers in a database?
Question 3 What specific computer-based communication could be used to achieve Shepherd's goal?