Sometimes it helps to look at different industries for ideas when it comes to new ventures, such as Internet marketing.
Research the Internet for 3 - 4 companies in any industry other than foodstuffs.
These companies should sell the same product or offer the same service. For example, you may choose 3 - 4 discount retailers, 3 - 4 accounting firms, 3 - 4 online bookstores, and so forth.
Summarizing your findings and what you would and would not consider for your pastry e-business. You should be able to recognize and identify various e-business marketing strategies and evaluate the effectiveness of each of them.