Please read the case study - Dell's value chain and asnswer the following questions:
Question 1: How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain?
Question 2: How has Dell exploited the direct sales model to improve operations performance?
Question 3: What are the main disadvantages of Dell's direct sales model?
Question 4: How does Dell compete with a retailer who already has a stock?
Question 5: How does Dell's supply chain deal with the bullwhip effect?