Values statements in determining strategic direction


Problem:

Using a self serve car wash with 8 bays in Houston, TX. as the business, preparing a paper in which you explain the importance of vision, mission, and values in determining your strategic direction. In your research be sure to include the following:

Define what I can offer in a self serve car wash products/services to customers by developing a mission statement. Ensure that you are differentiating your product or service.

Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

Define your guiding principles or values for the business considering organizational culture, social responsibility, and ethics. Explain the importance of the vision, mission, and values statements in determining strategic direction.

Be sure to properly cite your references. If you used an electronic source, include the URL. In a second research I need to conduct an internal and external environmental analysis for your this car wash. Using the information obtained from your internal and external analysis. Create a SWOTT table summarizing your findings. Your environmental analysis should take into account the following factors. For each factor, identify the primary strength, weakness, opportunity, threat, and trend to include in your table.

a. External forces and trends considerations:

1)    Legal and regulatory
3)    Economic
4)    Technological
5)    Innovation
6)    Social
7)    Environmental
8)    Competitive analysis

b. Internal forces and trends considerations:

1)    Strategy
2)    Structures
3)    Processes and systems
4)    Resources
5)    Goals
6)    Strategic capabilities
7)    Culture
8)    Technologies
9)    Innovations
10)   Intellectual property
11)   Leadership

Prepare a synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include economic as well as legal and regulatory forces and trends. Your synopsis should identify the major decisions and recommendations for the car wash forces and trend, which may need to be considered for this business.

Properly cite your references. If you used an electronic source, include the URL.

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Strategic Management: Values statements in determining strategic direction
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