Problem:
You have found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Here is what you need to prepare for the meeting:
Find the mission statement for an existing major company. (dell, gateway or apple, pick only one company)
Determine and identify if the mission statement that you found is product-oriented or market-oriented.
Discuss how clearly the mission statement that you found is written.
Discuss possible mission statements for your company.
600 to 700 words.