Utilise the University library, the Internet and any information made available by the organisation (e.g. annual report, promotional materials) to provide an analysis of the organisation's current operations to develop your analysis of current operations.
Assessment criteria:
1. An ability to utilise sources such as the Internet and University library facilities to search, locate and summarise data relevant to the assignment
2. An ability to utilise appropriate academic theories about analysing key variables within the external environment which have a direct impact on the organisation and macro-environmental variables that might impact current and future performance
3. An ability to develop a review of the industry forces and industry structure confronting the organisation including identification of what key factors are most likely to impact profitability
4. An ability to present a well written, well structured report
5. An ability to critically analyse information, formulate conclusions and exhibit original thought.
Choose an organisajion, management structure, strategies, pfoducts and services, location and operations, financial and marketing activities, manpower etc.