As an account executive for an advertising agency, you have been assigned to a new client, a company that has developed a new energy soft drink. As you begin development of the creative strategy, you are considering different types of ad execution formats and tonality:
a. Comparative advertising
b. A fear appeal
c. A celebrity endorsement
d. A slice-of-life ad
e. Sex appeal
f. Humor Outline the strengths and weaknesses of using each of these appeals for advertising the new soft drink.
Using your recommendations, develop an outline for a TV commercial for the new product. Develop a report of your recommendations.