A customer has claimed that he became sick when he ate a


Assume that you are the head of PR for a regional fastfood chain that specializes in fried chicken and fish.

A customer has claimed that he became sick when he ate a fried roach that was in his chicken dinner at one of your restaurants.

As the director of PR, what recommendations do you have for how the firm might handle this crisis?

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Business Management: A customer has claimed that he became sick when he ate a
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