1. Please develop a strategy to market White Appliance’s microwave ovens in India. Include target market(s), microwave oven features, price(s), promotion, and distribution in your program. Please justify your recommendations.
2. Thoughtfully, explain how a strong leader leads when he/she is not the boss. Give no less than 3 specific, actionable items. More are encouraged.
3. Using the Delta Airlines’ decision to acquire a petroleum refinery, does it make sense for Delta to purchase a refinery? And if so, what are the risks and benefits of this vertical integration strategy? Could there have been another option for Delta to lock in their fuel at a more favorable cost?