1. There are five (5) stages consumers go through when they decide to buy a product or service. Discuss the stages a consumer would go through when deciding to purchase the Amazon Prime service. Be sure to include a specific example for each stage.
2. Using Porter’s Five Forces Competitive Strategies, how would you describe the strategies of Walmart, Neiman-Marcus and Fossil?
3. Amazon continues to make a name for itself as a major retailer. Summarize the Amazon case and identify the challenge Amazon faces as it continues to expand its reach within the industry.