Company: PEPSI CO
1. Summarize the various promotional strategies used by the organization in implementing an Integrated Marketing Strategy. Identify the risks associated with promotional campaigns and discuss how they can be prevented. (WHAT SHOULD TO DO)
2. For the above chosen company, design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market. You can incorporate the logo of the chosen company, though the three creative tactics—headlines, subheads, and body copy should be your own creative wor.