Marketing automation-
Using https://www.softwareadvice.com/crm/marketing-automation-comparison/ as a starting point, compare two MA solutions from the perspective of the "product" you identify yourself as promoting and on specific MA functionality and concerns you hope to address. Defend why you would choose one over the other. Keep in mind that you are trying to address MA concerns.
Service automation-
Using https://www.softwareadvice.com/crm/customer-service-comparison/ as a starting point, compare two Service Automation solutions from the perspective of the "product" you identify yourself as promoting and on specific SA functionality and concerns you hope to address. Defend why you would choose one over the other. Keep in mind that you are trying to address SA concerns.